In Memory of Aveda Founder Horst Rechelbacher 1941-2014


The following is a letter from Aveda Global President, Dominique Conseil on the passing of Aveda Founder Horst Rechelbacher:

Dear Aveda Guest and Professional,

It is with profound sadness that we say farewell to our founder Horst Rechelbacher, who left his body following a period of illness.  His vision inspires us everyday, not only at work with Aveda, but in our lives.  Horst led a life of extraordinary leadership, creating a vision of what he wanted to be and then bringing that vision to reality.  He became a prominent world-class stylist in his youth.  Later as a salon owner, he created a unique model of economic sustainability for salons and spas.  He brought holistic beauty to the industry, connecting hair, face and body as one.  He was a life-long student who journeyed around the world gathering knowledge on the benefits of plants and Ayurveda, the ancient healing art of India.

In 1978, he started Aveda with the ambition of developing beauty products that would care for professionals, their guests and our planet through the power of pure flower and plant essences. Beyond a business, Aveda became a lifestyle and global movement empowering many to live more balanced lives to achieve a sense of harmony in body, mind and spirit.  He brought a caring high-touch experience to the salon industry well before starting Aveda.  He pioneered environmental responsibility, when under his leadership, Aveda became the first business to endorse the Valdez/Ceres principles in 1989.

At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honored to live everyday.  Thank you Horst, we love you.

Saturday, February 15, 2014

As a proud member of the Aveda Tribe since 2000, I feel a profound sense of sadness and loss.  Everything I do as an Esthetician has roots in Horst’s vision and mission.  It is through that vision and mission that I came to fully understand and embrace the belief that beauty truly does come from within and that as an esthetician it is crucial to acknowledge the whole of a person not just the outer covering.  His inspiration and passion will continue to guide me in following a path of health and wellness for myself, my clients and the planet.   Thank you Horst for all you have done to “care for the world we live in”.   May your memory continue to inspire all the lives you have touched, and will continue to touch through your legacy in Aveda.


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