In Memory of Aveda Founder Horst Rechelbacher 1941-2014


The following is a letter from Aveda Global President, Dominique Conseil on the passing of Aveda Founder Horst Rechelbacher:

Dear Aveda Guest and Professional,

It is with profound sadness that we say farewell to our founder Horst Rechelbacher, who left his body following a period of illness.  His vision inspires us everyday, not only at work with Aveda, but in our lives.  Horst led a life of extraordinary leadership, creating a vision of what he wanted to be and then bringing that vision to reality.  He became a prominent world-class stylist in his youth.  Later as a salon owner, he created a unique model of economic sustainability for salons and spas.  He brought holistic beauty to the industry, connecting hair, face and body as one.  He was a life-long student who journeyed around the world gathering knowledge on the benefits of plants and Ayurveda, the ancient healing art of India.

In 1978, he started Aveda with the ambition of developing beauty products that would care for professionals, their guests and our planet through the power of pure flower and plant essences. Beyond a business, Aveda became a lifestyle and global movement empowering many to live more balanced lives to achieve a sense of harmony in body, mind and spirit.  He brought a caring high-touch experience to the salon industry well before starting Aveda.  He pioneered environmental responsibility, when under his leadership, Aveda became the first business to endorse the Valdez/Ceres principles in 1989.

At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honored to live everyday.  Thank you Horst, we love you.

Saturday, February 15, 2014

As a proud member of the Aveda Tribe since 2000, I feel a profound sense of sadness and loss.  Everything I do as an Esthetician has roots in Horst’s vision and mission.  It is through that vision and mission that I came to fully understand and embrace the belief that beauty truly does come from within and that as an esthetician it is crucial to acknowledge the whole of a person not just the outer covering.  His inspiration and passion will continue to guide me in following a path of health and wellness for myself, my clients and the planet.   Thank you Horst for all you have done to “care for the world we live in”.   May your memory continue to inspire all the lives you have touched, and will continue to touch through your legacy in Aveda.


Escape Winter With a Sensory Journey!

secret-garden-painting1One of the things I love most about my job is the luxury of working with beautiful plant based aromas.  The therapeutic effects from natural aromas are a great way to help clients recover from stress and return to a more calm and balanced state.  At Elan we begin each spa service with a an Aroma Sensory  Journey to allow our guest to choose an aroma they love. What better way to transport yourself to a beautiful escape on a cold winter day! The following is from the Aveda Professional website:


“Aromas can create new memories or bring back a moment in time with startling clarity. Unlike other senses, smell travels directly to the brain’s limbic system, which is home to memory, emotion and imagination. At Aveda, we use 100% naturally derived aromas that we call Pure-Fume™. We pioneered the development and use of “functional aromas” that go beyond scent and offer substance. Developed by our resident clinical aromaologist and noted Ayurvedic experts, every aroma and blend has a therapeutic effect.”

“The sense of smell works in two ways—psychologically and physiologically. The psychological aroma connection to memory and emotion is very powerful and happens in an instant. Physiologically, essential oils work through topical application and the lungs. We integrate aroma throughout the guest experience in many different product forms. Since each guest has different aroma memories and preferences, we ask guests to take an Aroma Sensory Journey to help determine their aroma preferences and create a customized, memorable experience.”

You can continue the experience at home by using essential oils, scented candles and skin and body care products.  For maximum effect,  make  sure  the aromas you use are naturally derived from plants and flowers.


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